eHarmony Statistics 2025: Success Rates, Trends, and Insights

eHarmony remains one of the best online dating sites, known for fostering long-term relationships and marriages. With millions of users, its evolving demographics, trends, and success rates highlight its ongoing impact.

A key topic is eHarmony’s race statistics, which showcase diversity and its role in interracial relationships. Examining success and marriage rates provides insights into its effectiveness in 2025.

Beyond numbers, eHarmony’s compatibility matching system has helped millions find meaningful connections. As online dating advances, AI and machine learning refine matchmaking, enhancing personalization and success rates.

eHarmony’s commitment to serious relationships, backed by data-driven insights, keeps it ahead in online dating.

10 Key eHarmony Statistics

Online dating statistics clearly show how eHarmony compares to other platforms. Here are ten key eHarmony users statistics that define the platform’s success and growth in 2025:

1. Over 10 million active users worldwide, making it one of the largest dating platforms.
2. 70% of users seek serious relationships, reinforcing eHarmony’s reputation for long-term commitments.
3. A success rate of 74%—eHarmony leads the industry in forming lasting relationships.
4. Every 14 minutes, someone finds love on eHarmony, demonstrating the platform’s efficiency.
5. 55% of users are between 25 and 45 years old, indicating its popularity among millennials and Gen X.
6. eHarmony’s marriage rate is 4% higher than that of other major dating apps, proving its effectiveness for those seeking marriage.
7. 10% of eHarmony marriages result in divorce, a notably lower rate than the national average.
8. The U.S. accounts for 60% of the user base, followed by Canada, the UK, and Australia.
9. 40% of users report interracial relationships, showing an increase in diversity.
10. The most common professions among users include healthcare, education, and technology sectors.

User Demographics: Who Uses eHarmony?

Understanding eHarmony’s demographic composition is crucial for those looking to join the platform. Gender distribution, age, relationship goals, and professional backgrounds influence people’s experience of eHarmony. Moreover, the success rate of eHarmony remains a crucial metric in evaluating its effectiveness.

Gender Ratio

One of the most important aspects of online dating platforms is their gender balance. The eHarmony success rate is influenced by how evenly distributed male and female users are:

• Men comprise approximately 52% of users, while women account for 48% (Pew Research Center).
• Unlike many dating apps that skew heavily male, eHarmony maintains a relatively balanced gender ratio.
• The slightly higher male presence is due to more men seeking serious relationships online.
• This balance contributes to higher engagement and success in forming relationships.

Age Distribution

The eHarmony marriage rate is strongly tied to the platform’s age demographics. Younger users often seek casual dating, while older demographics lean toward marriage-minded connections.

• The average age of eHarmony users is 34 (Statista).
• The largest age group is 30-40 years old, making up 40% of the total user base (DatingNews).
• Users in their 20s account for 25%, while those over 40 represent 35%.(Statista)
• This balanced age distribution ensures that users looking for marriage or serious relationships can find compatible partners within their age range.

Relationship Goals

People choose eHarmony over other dating apps because of its focus on meaningful relationships. The eHarmony divorce rate among couples who met on the platform is notably lower than the national average, reinforcing its reputation for fostering strong relationships.

• 70% of users seek long-term relationships or marriage (PRNewswire).
• 20% are open to both serious and casual dating.
• Only 10% seek purely casual relationships, making eHarmony less appealing to hookup culture.
• This clear focus on commitment is a key reason why eHarmony produces more marriages than other dating platforms.

Most Common Professions Among Users

Career choices often influence compatibility and long-term relationship potential in online dating. The number of people using eHarmony from specific industries can reveal dating preferences and compatibility patterns.

• Healthcare professionals (15%) – including doctors, nurses, and therapists.
• Educators (12%) – teachers, professors, and academic researchers.
• Technology and IT professionals (10%) – software engineers, data analysts, and cybersecurity experts.
• Business and finance professionals (9%) – accountants, consultants, and executives.
• Creative industries (7%) – writers, designers, musicians, and filmmakers.
• This mix shows that eHarmony attracts career-oriented individuals looking for serious relationships.

Geographic Breakdown: Top Countries Where eHarmony is Used

The success of eHarmony isn’t just limited to the United States. The platform has a strong international presence, making it easier for users to find love across borders.

• United States – 60% of users
• Canada – 15% of users
• United Kingdom – 10% of users
• Australia – 8% of users
• Other countries – 7% (including Germany, France, and New Zealand).

These statistics show that eHarmony is especially popular in English-speaking countries, with a growing user base in Europe and beyond. International expansion continues to enhance the platform’s accessibility.

Subscription & Revenue Statistics

Total Number of Paying Subscribers

As of 2025, eHarmony boasts approximately 750,000 paying subscribers worldwide. This number has remained relatively stable, with slight increases year-over-year due to the platform’s growing global reach and reputation.

Breakdown of Eharmony Subscription Plans and Their Popularity

eHarmony offers several subscription plans with different pricing structures based on duration. The most popular plans include:

• The 6-month plan is the most commonly chosen one, accounting for 45% of all subscriptions.
• 12-month plan – Preferred by serious daters, representing 35% of subscribers.
• 24-month plan – A long-term commitment chosen by 20% of users, primarily those confident in the platform’s effectiveness. (eHarmony)

Conclusion

eHarmony remains one of the most successful dating platforms for those seeking long-term relationships and marriage. With a high success rate, a structured communication approach, and a commitment to compatibility-based matching, it stands out in the crowded online dating industry.

With its strong user base, steady revenue growth, and a lower-than-average divorce rate, eHarmony proves its science-driven approach to matchmaking remains effective in 2025. As the platform expands into new markets, its influence on online dating will grow even further. Future innovations, including AI-enhanced matchmaking, virtual reality dating experiences, and advanced relationship counseling, may further enhance its reputation as a leading relationship-oriented dating service. Whether users seek casual relationships that turn serious or aim for marriage, eHarmony continues to be a trusted platform for fostering long-lasting connections.

Sources

1. Pew Research Center
2. Statista
3. DatingNews
4. PRNewswire
5. eHarmony
6. Business Wire [1]
7. Similarweb
8. Business Wire [2]