Approach Anxiety | Behind-The-Scenes of our Elite Training Course

2 months ago 38

Written by dating coach for men Gary Gunn - Founder of Social Attraction

In this behind-the-scenes article, I will show you how we coach men to overcome approach anxiety.

I’ll walk you through the exact strategies we use at Social Attraction to help our clients destroy approach anxiety and transform their dating lives.

For over a decade, we’ve used these methods to help men develop the confidence to approach women they find attractive, and I want to share how we do it.

This guide will help you avoid the following:

  • OVERCOME – Feeling powerless to approach a woman a few metres away because anxiety is paralysing you.

  • CHALLENGE – Freezing at the thought of starting a conversation even when a woman is giving you clear go-ahead signals.

  • BEAT – Suffering the long-term effects of approach anxiety, which can lead to avoiding all social situations with new women.

No one should feel so powerless in their dating life – it is simply not right. Approach anxiety doesn’t have to control your life.

We work alongside our clients, using a step-by-step approach to tackle this irrational fear and be able to effortlessly approach women.

You can also transform your dating life with our digital products and coaching courses.


Prefer video? Watch my approach anxiety video tutorial


how to overcome approach anxiety



Approach Anxiety Defined


The overwhelming sense of fear, nervousness, or discomfort that often surfaces when you’re thinking about or attempting to initiate a conversation with a woman, is called approach anxiety.

  • GOOD – This feeling can cause panic and be paralysing, yet it’s something you can absolutely work through with the right tools and mindset.

Approach anxiety can have a major impact on your ability to form meaningful connections and pursue fulfilling relationships.

  • BAD – It often shows up as excessive worrying, anxious thoughts, or even sudden panic attacks that seem to come out of nowhere.
  • BAD – These classic symptoms can also lead to physical reactions like sweating, shaking, or freezing up, making it incredibly challenging to take the first step.
  • BAD – For many men, approach anxiety becomes so intense that they end up avoiding situations where they might meet women altogether.

Although avoiding these situations may provide temporary relief, it only reinforces the anxiety over time, creating a cycle that holds you back from making genuine connections and developing the confidence you want.


Infographic on effective steps to overcome approach anxiety for men in dating, featuring clear goal-setting, thought-balancing, tracking wins, parts labeling technique, and in-person coaching tips for confidence in social interactions.

Click here to download an HD version of the image


How to get over approach anxiety


To tackle approach anxiety, we focus on helping clients set better goals that clarify their intentions and reduce overwhelm.

When goals are vague or open-ended, it’s much easier for anxiety to take over.

Setting clear, specific goals gives clients a practical focus and a sense of accomplishment that builds their confidence.

  • Bad Goal Example: “I want to speak to more women.”
  • Good Goal Example: “I want to approach 10 new women every Saturday afternoon between 2 and 5 p.m.”

Setting a goal like this also helps shift the focus from a general objective (“speak to more women”) to something actionable and time-bound, making it more achievable and less intimidating.

How We Guide Clients in Setting Effective Goals

To help clients overcome approach anxiety, we start by guiding them to set goals that are specific, measurable, and achievable.

Here’s how we work through this process in our coaching:

  • FIRST STEP: We encourage clients to frame their goals in ways that align with what they genuinely want. For instance, rather than just learning to approach women, we guide clients to focus on approaching women they find ultra-attractive. This personal touch boosts motivation.

  • SECOND STEP: We structure goals with clear details, such as when, where, and how often to approach women. Specifics like “approach 10 women at a park on Saturday” make the task tangible and easier to tackle.

  • THIRD STEP: Many clients start with the idea, “I want to feel less anxious when I approach.” We reframe this by focusing on small actions they can measure instead, like “approach three women this weekend.”

Creating Accountability and Tracking Progress

To help clients overcome approach anxiety, we provide consistent support and accountability through a combination of real-time guidance and structured check-ins.

  • Weekly Video Coaching Sessions: Each week, we hold video coaching sessions to review progress, discuss challenges, and adjust goals. These sessions offer a dedicated space for reflection, using cognitive behavioural techniques to help replace negative thoughts and unhelpful beliefs.
  • WhatsApp Support: Clients receive real-time support via WhatsApp, allowing them to ask questions, share updates, and receive guidance as they work through their feared situations, reinforcing a sense of continuous support during stressful social interactions.
  • Celebrating Progress: We encourage clients to track each interaction and celebrate every small win, reinforcing confidence and self-esteem. This focus on incremental achievements helps them see tangible progress over time, effortlessly approaching women and tackling any anxiety symptoms they encounter.

This multi-layered support system helps clients stay motivated, track their development, and destroy approach anxiety with confidence by addressing negative thinking and providing practical treatment options.

Goal-setting checklist, highlighting specific, actionable goals. Visual representation of how setting clear goals reduces anxiety and builds confidence.

Click here to download an HD version of the image


How to get rid of approach anxiety


To help clients overcome approach anxiety, we use a thought-balancing technique that instantly shifts their mindset.

When clients face stressful situations that trigger anxiety symptoms, they are often held back by negative thoughts and irrational fears.

By learning to add balanced thoughts like, “but I want to do it anyway,” clients experience an immediate boost in confidence and self-esteem.

  • Unhelpful Thought Example: “She looks busy.”
  • Balanced Thought Example: “She looks busy, but I want to do it anyway.”

This quick mindset shift helps clients break through hesitation and effortlessly approach women right away. They realise that, even with initial doubt, they can still make their move.

How We Coach Clients to Instantly Balance Their Thoughts

In coaching, we show clients how to use thought-balancing techniques that immediately empower them to act with confidence.

Here’s how we ensure instant results with this approach:

  • FIRST STEP: We help clients identify the exact thoughts that create hesitation. For example, if a client worries, “I don’t want to interrupt her,” we guide them to add a balanced belief, like, “but she might actually enjoy the compliment.” This instantly makes approaching feel exciting and rewarding, rather than feeding into anxiety symptoms.

  • SECOND STEP: We work with clients to build a mental script they can rely on instantly. They might practise a phrase like, “She looks busy, but I want to approach her because I’ll feel great having tried.” This script is ready-made for real-time use, giving them a quick confidence boost and reducing irrational fears.

  • THIRD STEP: When clients experience general fears like, “I’ll embarrass myself,” we help them reframe it into an action-oriented thought, such as, “I might feel a little awkward, but it’s worth the experience.” This reframing sparks action right away, turning anxious thoughts into excitement and overcoming irrational fears.

Real-World Application and Immediate Support

To make sure clients feel ready to act immediately, we offer coaching options designed for real-time success:

  •  In-Person Real-World Coaching: We coach clients directly in live environments, guiding them to implement balanced thinking on the spot. This hands-on approach allows clients to see the immediate impact of reframing thoughts in real interactions, building instant confidence with feedback in the moment.
  • In-Ear Coaching for Immediate Guidance: For clients who prefer remote coaching, we offer in-ear support, giving them real-time advice and encouragement as they approach someone, no matter where they are. This support allows clients to make quick adjustments on the fly, creating a powerful and immediate boost in confidence.
  • Recognising Instant Wins: We encourage clients to acknowledge each successful interaction right away. Celebrating these immediate wins strengthens their sense of achievement and reinforces their belief and the effectiveness of this approach.

With this instant-support system, clients experience a rapid transformation in their mindset, allowing them to approach situations with confidence and see immediate results, regardless of the setting.

Thought-balancing technique. Side-by-side examples show ‘Unhelpful Thought’ versus ‘Balanced Thought,’ illustrating how reframing anxious thoughts encourages confidence.

Click here to download an HD version of the image


How to overcome approach anxiety


To help clients overcome approach anxiety, we teach them to use “parts labelling,” a technique that creates immediate separation between themselves and their anxious feelings.

Instead of thinking, “I feel anxious,” we encourage clients to say, “A part of me feels anxious.”

This language shift provides an instant sense of distance, helping them feel more in control of their anxiety symptoms.

  • Unhelpful Thought Example: “I’m too nervous to approach her.”
  • Parts-Labeled Thought Example: “A part of me feels nervous, but I’m ready to approach her anyway.”

Using this “parts” language allows clients to instantly separate from their anxiety, turning it from an all-consuming feeling into something more manageable.

This approach helps them deal with irrational fears and negative thoughts, enabling them to face stressful situations with increased confidence.

How We Coach Clients to Use Parts Labeling for Instant Confidence

In coaching, we help clients adopt this language of “parts” to manage their anxiety and act confidently right away. Here’s how we implement this powerful technique:

  • FIRST STEP: We guide clients to identify specific parts that feel anxious. For example, instead of “I’m nervous,” they practice saying, “A part of me feels nervous, but another part of me is excited to see what happens.” This immediately makes approaching women feel easier and creates a more balanced perspective, addressing both anxiety symptoms and building self-esteem.

  • SECOND STEP: We work with clients to use parts labelling in daily situations, not just during approaches. By saying, “A part of me feels unsure, but I’m ready to go for it,” they get accustomed to managing their anxiety disorder with this quick, separating language. This practice helps them feel calm and in control during real-life interactions and other stressful situations.

  • THIRD STEP: When clients express sweeping fears, like, “I’m always too nervous to approach,” we guide them to reframe it with parts language: “A part of me gets nervous, but another part of me is willing to try.” This subtle shift helps them overcome irrational fears and focus instead on the part that’s ready to take action, transforming a difficult situation into an opportunity for growth.

How We Help Clients Master Parts Labeling for Lasting Confidence

To ensure clients fully integrate parts labelling into their mindset, we provide tailored strategies and resources that enable them to use this technique naturally in any setting.

  • Personalised Mindset Exercises: We provide clients with exercises to practise parts labelling on their own. These activities help them become comfortable with the language of “a part of me” in different situations, making it feel like second nature when they approach someone.
  • Guided Self-Reflection: We encourage clients to keep a log of their experiences using parts labelling, noting the situations where they feel the most anxious. By reviewing their progress, they can see how quickly parts labelling helps them manage anxiety, reinforcing their confidence in the technique.
  • Creating Visual Anchors: We teach clients to use small, discreet reminders, like a bracelet or a phrase on their phone, that can prompt them to use parts labelling. These visual cues help them instantly recall the technique, keeping it front of mind even in high-pressure moments.

This combination of mindset exercises, reflection, and visual prompts equips clients to use parts labelling confidently in all settings, helping them overcome approach anxiety whenever it arises.

“Parts labeling technique to manage approach anxiety, showing a visual of a person with thought bubbles labeled ‘A part of me feels nervous’ and ‘Another part of me is excited.’ Visual representation of how separating emotions reduces anxiety and enhances control.

Click here to download an HD version of the image


Summary


If approach anxiety is affecting your confidence, try using these powerful strategies to take back control and make real progress.

Start practising them in low-pressure situations, focusing on specific, actionable steps to overcome hesitation:

  • Set Clear Goals: Replace vague objectives like “talk to more women” with precise, achievable goals, such as “approach 10 women this Saturday afternoon.” This shift makes your goal realistic and manageable.
  • Balance Your Thoughts: When anxious thoughts arise, reframe them with balanced language. Instead of “She looks busy,” think, “She looks busy, but I want to approach her anyway.” This immediate shift moves you from doubt to action.
  • Use Parts Labeling: Create a separation from anxiety by thinking, “A part of me feels nervous, but I’m ready to try.” This technique helps you manage emotions on the spot and approach with confidence.

If you’d like my personal help to overcome approach anxiety, then visit our Social Attraction Training Courses and get ready to change your dating life for the better.

Approach anxiety course


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Resources

For additional support and information on overcoming approach anxiety, consider the following resources:

  1. National Institute of Mental Health (NIMH) – Anxiety Disorders: This resource provides an overview of various anxiety disorders, including social anxiety disorder, and offers information on treatment options such as psychotherapy and medication. NIMH Anxiety Disorders【14†source】.
  2. Harvard Health – Exposure Therapy: Learn about exposure therapy and how it can help weaken the negative associations linked to social anxiety and other phobias by gradually confronting fears. Harvard Health – Exposure Therapy【14†source】.
  3. Texas A&M University – Cognitive Behavioral Therapy Manual: A detailed manual explaining how CBT can help manage anxiety by restructuring negative thought patterns and promoting adaptive coping strategies. Texas A&M University CBT Manual【15†source】.
  4. National Institute of Mental Health (NIMH) – Social Anxiety Disorder: This resource covers the signs, symptoms, and treatment of social anxiety disorder, including cognitive behavioural therapy and other therapeutic options. NIMH Social Anxiety Disorder【16†source】.
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