Interviewing Other Experts to Help Empower Women

Empowering Women

The 30-Day Book Marketing Challenge

Hosted by Dvorah Lansky

The 30-Day Book Marketing Challenge, hosted by Dvorah Lansky, has been an enlightening and transformational experience for me as a first-time author. It’s hard to choose one thing to write about for this blog hop, but one particular topic really resonated with me as a new author—how to grow your list and reach more people. So many other marketing strategies seem predicated on having a sufficient list to market your products and services to. Marketing experts frequently talk about the importance of getting Joint Venture partners but it can feel a little intimidating for someone just starting out, especially when you don’t have much of a list yourself.

When Cathy Demers, founder of the Business Success Café, shared her strategy of interviewing other experts to grow the business, the proverbial light bulb went off in my head. The idea of building my business around interviewing other experts on related topics was in line with the vision I have long held for my business.

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My vision is to help empower women to take control of their lives—emotionally, physically, mentally, and financially—and to accomplish this by becoming a facilitator for the sharing of wisdom and advice from many thought leaders and coaches.

Cathy’s approach seemed so doable. Interviewing other experts that I already follow over the phone felt like something I could do without a lot of financial investment or sophisticated technology. And the other benefits for growing my business—such as packaging the interviews as a product to sell—really got me excited. I immediately went to work making a list of potential experts that I could approach.

My book, Is He a Keeper?: Savvy Gal Secrets to Spotting Mr. Wrong and Hooking Mr. Right is just the beginning of fulfilling my passion for helping women make healthy relationship choices and enjoy the love life they desire and truly deserve. As I put together a plan to contact experts to interview, I welcome other Book Marketing Challenge participants to contact me if they have a related book and are interested in trading interviews and reaching more women.

23 Comments

  1. I’m visiting from the blog hop. I wish you all the best as you interview experts and help women with their relationships!

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  2. Thankfully I read your post because this was something else I wanted to focus on! THANK YOU! Yes, I think it’s so helpful to reach out to our followers and people I’m following to interview them. I want to know what they are thinking and spread this knowledge.

    Great point, Debra! Looking forward to connecting with you!

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  3. Love your “brand” of The Keeper Coach! Best of luck with blooming with your books and business!

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  4. Hello Debra! I love your book title:”Is He a Keeper” That’s so important for us single women. I wish you all the best with that. And thank you for your posting.

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  5. This sounds like the perfect vehicle for your book! Go girl!

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  6. Hi Debra, and congrats on your book!

    I agree with you. D’vorah’s program was incredible. I like the way each of us participants related more to one aspect than another. For me, the power point was that I need to plan a virtual book tour for my chocolate travel book. That’s what my post is on. I hope you’ll drop by and share your thoughts.

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  7. Hi Debra,
    Your site is lovely and the information you are sharing and teaching is crucially important. I’m not in the same area of topic, but at some point I was on the mail list of some relationship experts. Don’t know whether it can help, but here is a couple of names of these experts (probably you might want to reach out to them for interviews):
    Mimi Tanner (http://www.mimitanner.com/),
    Bob Grant (http://www.thewomanmenadore.com/)
    Mike Fiore (http://digitalromanceinc.com/)
    Anyway, best of luck to you!

    Reply
  8. Hi Debra… looks like being #59 is not to your advantage if most people are reading the posts in numerical order. I, on the other hand, jumped to the bottom. I’ve been following Evan Marc Katz, another relationship guru you might like to contact for an interview.

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  9. Debra~ Thank you for sharing how you are implementing the ideas we learned. Helps to jumpstart my practices.

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  10. Your enthusiasm really comes through. Best of luck with your book and your book marketing endeavors.

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  11. Bingo! Debra, You are so wise to focus on Teleseminars as a way of growing your business and your list. There is so much you can do with the recordings. In addition to all the repurposing ideas, you can include teleseminars as virtual book tour content and you can use them as the foundation for online courses. Keep us posted as you hit the virtual speaking trail and enjoy connecting with audiences who are eager to hear what you have to say!

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  12. Debra…Love your candor and excitement about having the proverbial light bulb go off during the book marketing challenge as I am sure many of us have experienced.

    I too would love to do telephone interviews, but I have no clue where to begin as far as equipment. Let me know if you have found something that works easily. Techie is not my middle name! Thanks for sharing the journey and sharing your vision. Great topic!

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  13. Hello Debra, Am I ever glad I found you and we shared the last 30 days together. Yes, I know Mr Right is right at the tip of my fingers. Perhaps I am finally ready. Read you over in Twitter.

    Feel free to sign up for my newsletter. There link in on the homepage of my website and you will receive a free report about realized wealth and well-being. http://www.jazzyeco.com

    Have a great day.

    Reply
  14. Debra,

    I would love to interview you! We can team up and help each other. I want to help women raise their self-esteem so they can reach their full potential.

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    • Carol,
      Sorry I previously missed your blog tour comment. I would love to talk to you and trade interviews. We actually have more in common than just our mission to help women improve their self-esteem. I too was in a head-on car crash, but my injuries were nowhere near as bad as yours – I had a fractured back and leg. Send me your personal contact information at dyuska@isheakeeper.com and I’ll be in touch. Looking forward to connecting!
      Debbie

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  15. Relationship niches are good ones. I always feel sorry for people who seek out relationships due to loneliness. Doesn’t seem like a strong position to start from. Good luck in your journey!

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  16. Hi Debra! I could have used your book 20 years ago. Happily married now. I liked what Cathy had to say about interviews and plan to conduct my own before too long. My focus is on Career Counseling and my audience is Boomer women. I’m sure many of them are single. See if you’d like to trade interviews down the road. I also know a new Author (not part of this group) who has written on your topic. You may be able to set up some joint projects with her. Let me know if you’d like an introduction. I know when I’m interested in a topic – I like to get my hands on every book I can find – not just one!

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  17. Great site you have here.. It’s hard to find high quality writing like yours nowadays.
    I seriously appreciate individuals like you! Take care!!

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    • Thanks, Michale! I appreciate the positive comments.

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  18. It amazes me how much a person can learn when they interview experts and feel they are doing so with others in mind. It puts everything in a whole new perspective while teaching us about ourselves at the same time!

    I can tell from reading your blog you’ll excel at what you’re passionate about. Much success to you in all you do.

    Thanks for reading,

    Sarah Butland
    author of Arm Farm, Brain Tales and Blood Day

    Reply
    • Thank you, Sarah. I appreciate your kind words and encouragement. Best wishes to you as well!

      Debra

      Reply

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  1. Welcome to the Book Marketing Challenge Community Blog Hop - [...] Hop 59: Debra Yuska: Reaching More Women by Interviewing Other Experts [...]

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