The 30-Day Book Marketing Challenge
Hosted by Dvorah Lansky
The 30-Day Book Marketing Challenge, hosted by Dvorah Lansky, has been an enlightening and transformational experience for me as a first-time author. It’s hard to choose one thing to write about for this blog hop, but one particular topic really resonated with me as a new author—how to grow your list and reach more people. So many other marketing strategies seem predicated on having a sufficient list to market your products and services to. Marketing experts frequently talk about the importance of getting Joint Venture partners but it can feel a little intimidating for someone just starting out, especially when you don’t have much of a list yourself.
When Cathy Demers, founder of the Business Success Café, shared her strategy of interviewing other experts to grow the business, the proverbial light bulb went off in my head. The idea of building my business around interviewing other experts on related topics was in line with the vision I have long held for my business.
My vision is to help empower women to take control of their lives—emotionally, physically, mentally, and financially—and to accomplish this by becoming a facilitator for the sharing of wisdom and advice from many thought leaders and coaches.
Cathy’s approach seemed so doable. Interviewing other experts that I already follow over the phone felt like something I could do without a lot of financial investment or sophisticated technology. And the other benefits for growing my business—such as packaging the interviews as a product to sell—really got me excited. I immediately went to work making a list of potential experts that I could approach.
My book, Is He a Keeper?: Savvy Gal Secrets to Spotting Mr. Wrong and Hooking Mr. Right is just the beginning of fulfilling my passion for helping women make healthy relationship choices and enjoy the love life they desire and truly deserve. As I put together a plan to contact experts to interview, I welcome other Book Marketing Challenge participants to contact me if they have a related book and are interested in trading interviews and reaching more women.